Sumou Holdings and EXTREME unveil thrilling partnership

 EXTREME, a worldwide pioneer of utmost and journey sports activities since 1995, and Sumou Holdings (via its subsidiary, Quick Service) have as we speak introduced a three way partnership within the Kingdom of Saudi Arabia to construct an finish to finish occasions and enviornment enterprise within the nation. Sumou Holdings, of the Kingdom of Saudi Arabia, is a world-class institutional investor that creates development in enterprise sectors strategically necessary to the native and world financial system. EXTREME brings 25 years of sports activities, leisure and leisure expertise to the Kingdom.  The partnership creates the stage for a singular world-class occasion and enviornment providing that encompasses every little thing from idea design, via to masterplanning, challenge administration, infrastructure, staging, audio-visual setup, to artist and athlete bookings and occasion hospitality. Giant and small scale sporting and music occasions, festivals, mass participation occasions, and distinctive spectacles will all type a part of the providing.  EXTREME SAUDI can be bringing various main world occasion manufacturers to the nation – together with two Union Cycliste Internationale(UCI)-sanctioned biking occasions (each a highway race and a downhill mountain bike occasion) within the first quarter of 2020 – in addition to solely supporting manufacturers to enter Saudi Arabia for the primary time. The arenas, which the three way partnership will design, develop, construct and function throughout key cities within the Kingdom, will present a platform for showcasing an entire vary of thrilling leisure choices. To broaden the customer base to the Kingdom and drive each native and world curiosity, EXTREME SAUDI will harness EXTREME’s model, its digital media platforms and 128 sponsored athletes, with a mixed attain of greater than 100 million folks globally on a month-to-month foundation. The long-term strategic partnership between EXTREME and Sumou Holdings will contribute to the financial diversification of the Kingdom of Saudi Arabia and assist the 2030 Imaginative and prescient. This can improve the nation as a vacationer vacation spot and assist its leisure and leisure industries. Bolstered through world main excessive and journey sports activities occasions, the Kingdom will change into synonymous with high-quality occasions and leisure worldwide. Alistair Gosling, Founder and Chief Govt of EXTREME and advisory board member of Qiddiya, mentioned: “I’m really enthusiastic about this partnership and we’re desperate to share among the unimaginable issues deliberate. Sumou Holdings are the right companion for EXTREME and collectively we really feel we will make an actual distinction and optimistic impression in direction of the 2030 Imaginative and prescient.”  Saeed Al Nahdi, Chief Govt Officer of Sumou Holdings, mentioned: “Our partnership with EXTREME emphasises our long-term function in boosting tourism, creating jobs and diversifying the native financial system.”  

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