The Rise and Fall of Juventus

There are not many clubs that ruled their league as Juventus did between 2012 and 2020. They had nine successive Serie A titles and they were the icon of superiority at that moment.

Alas, the entire plot became the reverse of the good, domestic conquest to economic ruin and heartbreak in Europe. The tale of the Bianconeri is a sad one.

Building a dynasty: The Rise

Juventus football club was established in 1897 and became the most successful club in Italy, but they reached their highest in the 2010s after rebuilding its team, which was relegated to Serie B in 2006.

The rebuild began with the appointment of Antonio Conte in 2011, and it marked the beginning of the modern golden age of them. Conte inculcated a culture of winning and organizational tact that saw the club win three successive Serie A titles. 

He subsequently transferred the team to Massimiliano Allegri who took the club to the next level, winning five consecutive league championships and two champions league final matches in 2015 and 2017.

The decision to sign Cristiano Ronaldo in 2018 was supposed to be the next move towards conquest of Europe by securing the champion league, it felt like the right thing to do, but this created a negative effect.

The Fall

The cost of acquiring a player of the caliber of Ronaldo was a burden on the finances of the club. 100m euros to get the player and almost 60m euros in wages every year to one man and they still failed to win the Champions League.

In the meantime, the managerial shifts had discontinued the squad flow and the squad had grown old without the right long term planning.

Off field, there were other problems. In 2023, Juventus had a 10 point deduction on false accounting of transfers. The scandal brought about a lot of ills that saw the board resign including the Club President, Andrea Agnelli.

Without Champions League participation financing, Juventus lost their unrivalled position on the domestic throne, and uncertainty of structure. Competitor clubs such as Napoli, Inter Milan and AC Milan came forward with Juventus still on their knees.

A Club at Crossroads

Juventus is still picking up the pieces and attempting to stand on its feet in 2026. They have had a succession of coaches who have not been successful as they would like and they have recently signed Luciano Spaletti, a coach who has the experience of what it takes to win the Scudetto.

 However, The Bianconeri continues to be one of the most established institutions in the history of football and as they have shown, glory never lasts long and neither does failure.